Data Protection

liv777 Privacy Policy

This page explains how your personal information is collected, used, and protected at liv777.

1. Introduction and Purpose of This Policy

Last Updated: 30 October 2026

liv777 is committed to responsibly protecting players' personal information. This Privacy Policy applies to all players in Myanmar who use liv777's services and covers the platform's related websites and mobile applications.

By reading and agreeing to this policy, your continued use of liv777's services will be taken as acceptance. If you do not agree, you may stop using the services and notify us through our contact channels. As the service provider, liv777 guarantees that your data will be handled in accordance with the law.

2. Types of Personal Information Collected

When you register an account, make deposits or withdrawals, or contact customer service at liv777, the following types of personal information are collected.

Data Type Example Reason for Collection
Personal Details Name, date of birth, NRC number To verify your account
Contact Information Email address, phone number Account registration, notifications
Financial Information KBZPay number, Wave Money number To process deposits / withdrawals
Gaming Data Gaming history, deposit / withdrawal records To support responsible gaming
Technical Data IP address, browser and device information Security checks, service improvement
Cookie Data Session cookie, Preference cookie To improve your website experience

Family & Personal Information

liv777 does not knowingly collect personal information related to children or young people under 21. If we discover that someone under 21 has been using the platform inappropriately, their data will be deleted immediately and their account will be closed.

3. How We Use Your Personal Information

liv777 uses the data we collect only for the following purposes.

Account Management

Used for account registration, login verification, and maintaining the relationship between players and the platform.

Financial Transactions

Required for identity verification when processing deposits and withdrawals via KBZPay, Wave Money, AYA Pay, and CB Pay.

Security

Technical data is reviewed to protect against fraud, financial abuse, and cyber attacks.

Customer Support

Contact data is used to provide 24/7 Myanmar-language Live Chat and email support.

Service Improvement

Game data is combined and analysed to better understand player preferences and improve the platform experience.

Responsible Gaming

Data is used to monitor a player's gaming behaviour and provide responsible gaming support.

4. Data Sharing Policy

liv777 will never sell players' personal information to third parties under any circumstances. We share data only in the following cases.

Service Providers

Payment partners (KBZPay, Wave Money, AYA Pay, CB Pay), software providers, and data security companies receive data only to carry out their services, and their use is strictly controlled.

Legal Requirements

If required by a lawful legal directive, court order, or request from a responsible authority, only the necessary data will be disclosed. Where possible, we will notify the player when such sharing occurs.

Fraud Prevention

Fraud-related data may be shared with partner companies to protect the platform's players, staff, and assets.

What We Do Not Share

  • Advertising companies or selling parties
  • Any third party without the player's consent
  • Parties whose interests are adverse to the player

5. Data Storage and Retention Period

liv777 retains players' personal information for as long as necessary to provide the service, or until the end of any legally required retention period.

Active Accounts

For as long as the account remains open, personal records and game history are retained.

Closed Accounts

After an account is closed, financial records are retained for the required period, while other personal data is deleted.

Cookie Data

Session cookies disappear when the browser is closed, while preference cookies remain for the duration of the session. You can delete them manually in your browser.

Communication Records

Live Chat and email records are retained for an appropriate period to support customer service and resolve disputes.

6. Data Security Measures

liv777 has put in place technical and organisational security measures to protect players' personal information and financial data.

SSL Encryption

All data sent from a player's browser to the liv777 server is encrypted using SSL (Secure Socket Layer) technology, protecting it from third-party access.

Data Storage Controls

Player data is stored on secure servers, and staff access is restricted on a need-to-know basis. Server software is kept regularly updated.

Access Control

Staff can only view player data that is relevant to their duties. Access logs are maintained.

Breach Response

In the event of a data breach, liv777 will notify affected players as quickly as possible after detection and provide guidance on the precautionary steps they need to take.

Steps Players Should Take Themselves

Even with liv777's technical protections in place, players are encouraged to do the following—

  • Do not share your password with anyone or use a password that is easy to guess
  • Log out of your account after using a public computer
  • Report any suspicious contact to liv777 customer support

7. Players' Data Rights

Every player using liv777's services has the following rights regarding their personal data.

  • Right to Access — You can request to view the personal data stored by liv777. Requests can be made through customer support.
  • Right to Correction — You can request that inaccurate data be corrected. Verification will be carried out before changes to your name or contact details are made.
  • Right to Deletion — You can request that your personal data be deleted, except for data that must be retained by law.
  • Right to Restrict Processing — If you believe data is inaccurate, you can request that processing of that data be restricted while it is being reviewed.
  • Right to Data Portability — You can request that your personal data be provided in a readable format.
  • Right to Object — You can object to any or all purposes for which your personal data is being processed.

How to Exercise Your Rights

To exercise any of these rights, contact liv777's customer support via 24/7 Live Chat or by emailing [email protected]. You will need to provide account verification details so your request can be confirmed.

8. Cookie Policy

Cookies are small data files saved from a website into your browser. liv777 uses cookies to improve the website experience.

Essential Cookies

These cookies are strictly necessary for the website to function and cannot be blocked. They cover operational matters such as login sessions.

Preference Cookies

These cookies remember your language selection and site settings to improve your experience.

Analytics Cookies

These cookies aggregate website usage data. The information gathered is used to improve the service.

You can manage cookies by adjusting your browser's cookie settings. Note that blocking essential cookies may limit some website functions.

9. Changes to This Policy

liv777 may review and update this privacy policy from time to time in line with changes to the service. Players will be notified of any significant changes through our communication channels, and the "Last Updated" date on this page will be revised accordingly.

How Notifications Are Sent

Policy change notifications will be sent to your registered email address and displayed prominently on the website. Continued use of the platform after any changes takes effect will be considered acceptance of the updated policy.

10. Contact liv777

If you have any questions about this privacy policy or wish to submit a data-related request, you can contact liv777's customer support.

24/7 Live Chat

Myanmar-language support is available instantly via Live Chat on the platform, 24 hours a day without interruption.

Email Contact

For data-related matters and personal data requests, you can email [email protected].

Privacy Protection — Questions & Answers

Player data can only be accessed by authorised staff (customer service, finance department, security team) and is restricted strictly to what is needed to carry out their duties. All data access is logged and reviewed regularly.

Financial data (KBZPay, Wave Money, AYA Pay, CB Pay numbers) is stored on servers protected by SSL encryption. After a transaction is complete, staff cannot view full details — access is limited to only what is necessary.

liv777 accepts requests to delete user data. However, data such as financial records that must be retained by law will only be deleted once the legally required period has expired. To request deletion, contact us via 24/7 Live Chat or [email protected].

No. This policy clearly states that liv777 will not sell or share player data with advertising companies, third-party sellers, or any party unrelated to the service.

Player verification is a required part of using liv777's services, so personal identity data including your NRC must be provided. This data is used solely for player protection and accurate financial transactions.

If a data breach is detected, liv777 will investigate, confirm the breach, and immediately notify affected players. Security measures will be applied right away, and players will be guided on the steps they need to take to protect themselves.

When significant changes are made to the policy, a notification will be sent to your registered email. We encourage you to check the "Last Updated" date on this page regularly and read any updates. Continuing to use the site after a change takes effect means you accept the revised policy.